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Bio Kerry


 

 

 

 

 

 

KERRY GRAHAM

Proprietor
 

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Bio Kerry


 

 

 

 

 

 

KERRY GRAHAM

Proprietor
 

 

Kerry Graham earned his BA degree at Vanderbilt University and was a professional stage, film and commercial actor before beginning an advertising career that has taken him from junior copywriter to agency CEO; from Atlanta to Boston, New York and South Carolina; and finally back to Nashville.  

Kerry worked at several “Mad Men” ad agencies, including J. Walter Thompson and Hill Holliday, and his creative work has won nearly every national and international industry award possible - One Show, CLIOs, British Design and Art Direction, Communication Arts, Graphis, EFFIEs and National ADDYs. Kerry was also selected “Copywriter of the Year” four times in three different cities, and has written a novel called “Pitching the God Account” about a fictional ad agency in Nashville.

In 1993, Kerry founded his own agency, Campaign, Inc., which became agency of record for the 1996 Summer Olympic Games in Atlanta and featured work for Tommy Hilfiger, Jack Nicklaus, Turner Broadcasting and The Weather Channel. After selling his company to The Buntin Group in 1997, Kerry moved to Nashville to become that agency’s Vice Chairman/Chief Creative Officer. In 2007, Kerry was named President of BOHAN Advertising, and after several years of phenomenal growth he was named CEO. BOHAN went on to win the coveted “Southeast Small Agency of the Year” and “Best Agency Culture/Silver” awards from Ad Age, as well as “2015 National Healthcare Agency of the Year” from Modern Healthcare magazine.

A pioneer of unique organizational models and creative approaches to marketing throughout his career, Kerry began experimenting with new agency structures for an under-served and under-marketed strata of savvy mid-sized clients in 2014. One model in particular which swaps marketing expertise and senior staff time for corporate equity and a share of revenue officially became The Brand Hotel, LLC in 2015. Today, The Brand Hotel has nearly 30 clients, several of which the agency has taken equity positions in.

In the Nashville community, Kerry is the 2016-18 Board Chair for the Community Foundation of Middle Tennessee. He has served as President of the Tennessee Repertory Theater Board, Marketing Chair for Adventure Science Center, and director for the Tennessee Performing Arts Center, Hands On Nashville, Cheekwood Art and Gardens, Ensworth School and Wake Forest University’s School of Business. He was a member of the Leadership Nashville Class of 2009. Kerry and his wife Linda have three children - Bennett, Avery and Madeline - and live in Nashville.

 
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Kerry Words of Wisdom


"At the core of every great brand there's a great story.
We are the storytellers."

Kerry Words of Wisdom


"At the core of every great brand there's a great story.
We are the storytellers."

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Bio Don


 

 

 

 

 

DON TRANSETH

Proprietor

Bio Don


 

 

 

 

 

DON TRANSETH

Proprietor

 

“Unexpected delight” is his guiding philosophy. “Respecting and rewarding the customer” is his key marketing principle. And “building the brand bank” is the long-term driving concept behind every project Don has touched in his career.

After five years as a scholarship receiver for the Washington State Cougars, Don began his colorful marketing career at famed ad agency J. Walter Thompson in Chicago and San Francisco, managing accounts that included 7-Up and Activision. He then moved client-side to join a start-up Silicon Valley gaming company called Electronic Arts (EA), where he founded and brand-managed the wildly successful EA SPORTS brand as head of marketing and innovation from 1987 until 2006 (“It’s in the game”). For three of those years, Don moved to London and directed all marketing activity for the company’s European gaming products (sports and non-sports) as VP of Marketing/EA Europe. During Don’s tenure, EA SPORTS grew from $0 - $1 billion in worldwide sales, and became a #1 global brand in the online gaming industry.

Don also co-founded Philadelphia’s Youngblood Agency, working on Reebok, Hasbro, Warrior/Brine Lacrosse, the Washington Capitols, 2k Sports, Tetris, and the Philadelphia Eagles. In 2011, he moved to Nashville to serve as Chief Marketing Officer for two digital sports marketing start-up ventures prior to joining The Brand Hotel as co-proprietor.

Some of Don’s most colorful stats include being the author and recipient of the only known “corporate surfing clause” in a Silicon Valley employment contract (1987-2006); sailing from Costa Rica to the Galapagos Islands on a 50' yacht in early 70's; and not wearing socks since 1981.

His personal passion for wine and Napa Valley led him to create his own wine brand, Petites Maisons. And he developed the first-ever Business of Wine curriculum at Washington State, where he continues to consult for the Viticulture & Enology and Hospitality departments today.

Don received his MS degree from Northwestern’s esteemed Medill School of Journalism, and he and his wife Susan have two sons, Chase and Stenn, and live in Franklin, Tennessee.

 
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Don Words of Wisdom


"'Unexpected delight' is a guiding principle."

Don Words of Wisdom


"'Unexpected delight' is a guiding principle."

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CHIP LANGE


CHIP LANGEDigital Concierge, West Coast GM

CHIP LANGE


CHIP LANGEDigital Concierge, West Coast GM

Chip Lange grew up in Palo Alto during the birth of the interactive gaming industry and the emergence of Silicon Valley. He saw his first gaming credit at the age of 14 and has been obsessed with the art of interactive media ever since.

Chip earned his BA at Claremont McKenna College, working his way through school as a writer for GamePro Magazine and Sega Interactive. And having spent his summers testing games for a living, his early experience, passion and knowledge of the gaming business ultimately landed him a job at Electronic Arts' (EA) EA Sports brand in 1991 following graduation.

For the next 25 years Chip help leadership roles for a variety of successful EA brands and businesses. Obsessed with creating the right product for the right customer segment, Chip’s secret sauce was a unique blend of marketing prowess and development, product and consumer insight. Whether stoking the fire of competition on the fraternity couch with EA Sports games, or creating a digital family room with Hasbro, his digital product experience created billion-dollar businesses that delighted the gaming world and built massive fan bases. In the process, he led the EA Sports marketing team through some of its peak years, and brought Hollywood to life digitally with mainstream EA hits like Harry Potter, Lord of the Rings and James Bond games.

Constantly pushing the digital divide with new businesses, games and titles, Chip scored early wins in digital distribution, web-game publishing and mobile gaming development. He pioneered new technology, new business models and new customer segments well beyond the expected teen and 20-something paradigm. And as a fearless change agent, Chip challenged EA to open up the world of in-game advertising, software as a service, and a direct-to-consumer mindset that formed the basis for today’s digital landscape. Matching the right product with the right marketing for the precise customer was a formula that led him to succeed with everything from kids at Christmas (Littlest Pet Shop and Nerf) to the retiree crowd (Pogo). Today, Chip brings that same energy and expertise to The Brand Hotel’s clients as Digital Concierge and General Manager of our West Coast operations.

Chip is an equally passionate youth sports coach and advocate, with over 10 years’ experience coaching youth soccer, football and baseball – even a new radio program focused on the ever-changing world of youth sports. And when he's not waving his son in from 3rd base, you could find him underwater. Chip and his daughter are avid divers with over 100 dives around the world - from Caribbean shipwrecks to reef sharks off of Hawaii. Chip is also a renowned Bloody Mary aficionado who practices his craft before every 49ers home game. He lives in Redwood Shores, California, with his lovely wife Kathy and their four children.

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Chip Dives


Chip Dives